About Liberty Matters Most ™

The Mission

Liberty Matters Most™ is a platform for waging educational and political activities that promote Liberty (defined as freedom linked to Christian morality and principles) and oppose Tyranny (defined as excessive government linked to anti-Christ immorality and principles).  These activities can be offensive or defensive, and include efforts to gain widespread respect for people and organizations that fought (or are fighting) for Liberty anywhere in the world.  All of these efforts are conducted by our staff and by the individuals and groups of our Liberty Defense Network™ and Liberty Media Network™.

We do not offer charters or legal assistance, but to the people and organizations of our Liberty Defense Network™ and Liberty Media Network™ we offer direction and support without meddling controls and interference.  Some individuals and groups have a narrow focus and range of activities, while others have a broad, even unlimited, focus.  Our platform supports all honorable individuals and groups that are fighting to win Victory for Liberty.  By working together and coordinating our efforts, we can all accomplish more than we can on our own.

Corporate Structure and Leadership

Liberty Matters Most™ is a program of Victory Marketing Systems™, a division of Raymond Shores and Associates, Inc., which is a Mississippi corporation organized for profit.  Stock is privately held and not traded.  Victory Flags and More™ is another division of the corporation.

Leadership is provided by the officers and staff of the corporation and by the Liberty Matters Most™ General Staff, the members of which are chosen for their exemplary character, thorough understanding of the principles and issues connected to Liberty, and focused efforts to win Victory for Liberty, as explained in our strategy and tactics guide, Campaigning for Liberty.

General Staff departments is split into no more than 12 departments that coincide with our Knowledge Zone categories.  Within each department, staff members may be given responsibilities, assignments, and duties on a permanent or temporary basis.  Any reasonable number of people may serve in any one department, and overlap is permissible.  Although General Staff members may receive commissions and fees for other services specified on this, the platform’s, website and rendered to it,  there is no compensation for serving on the General Staff– it’s an important but voluntary service.

The motto of the General Staff is Search, Lead, Succeed.  It is explained in the “core duties” section below.  Additional information can be obtained by clicking on a department.  Again, each department coincides with our Knowledge Zone categories.  A KZ category explains the area of human activity that must be brought under the aegis (i.e. guidance, direction. control) of Liberty.  The job of the General Staff is to make possible the achievement of that objective if God is willing.

The General Staff departments are shown below:

• Agriculture, Commerce, Labor
• Christianity, America, the World
• Conspiracy, Insurgency, Tyranny
• Economics, Money, Taxes
• Energy, Environment, Infrastructure
• Government Officials, Elections
• Health, Science, Technology
• Liberty, Rights, Responsibilities
• Military, Militia, Defense
• Parents, Children, Education
• Police, Internal Security, Justice
• Strategy, Tactics, Leadership

The core duties of each General Staff department include the following:

Search

• Acquire knowledge and understanding of the principles of Liberty, especially their Christian and natural law components.
• Monitor national and global news for stories and people to include in media productions.
• Identify and gather evidence on the people, groups, agencies, and companies promoting Tyranny, as defined at the top on this page.
• Map the structure and networks through which Tyranny flows– from the top, through Federal and State government, down to the local level where people must learn to paddle their own canoes and live respectable lives that don’t infringe on the genuine rights of others.
• Identify the Tyranny networks’ funding sources, recipients, administrative bureaus, promoters, etc. so they can be reformed or gradually eliminated.  An international element is often involved.

Lead

• Help provide organized, effective leadership and support to the individuals and groups of the Liberty Defense Network™ and our clients in the Liberty Media Network™, together with their volunteers.
• At all times inspire a positive, winning attitude based on Christian doctrines and man’s history of coping with everyday challenges and seemingly impossible circumstances.  Reject apathy, defeatism, and fear.  Avoid bitterness and personal vengeance.
• Lead and assist Production Team members in their creation of media content.
• Recommend new books and information sources to the Strategy, Tactics, and Leadership Team for evaluation.
• Build working relationships with people and organizations anywhere on Earth that are working for true Liberty.  Involve them in our productions and offer to participate in theirs.

Succeed

• As needed, find or design new structures and networks based on the principles of Liberty to replace those based on un-Constitutional policies and Tyranny.  Produce media content to explain the merits of the new networks and reasons why the old should be discarded.  Prepare written action plans to bring the new networks to life with minimum discomfort to people and institutions that have grown accustomed, and often addicted, to the old.
• When changes to law, policies, and even constitutional structures are needed to bring pro-Liberty policies and networks to life, find or design new legislation or constitutional amendments.  For each, compose a “Legislative Guide,” listing the evils to be cured and the benefits to be derived from passage; to the fullest, cite the Christian and natural law concepts involved.

General Staff

The motto of the General Staff is Search, Lead, Succeed.  It is explained in the “core duties” section below.  Additional information can be obtained by clicking on a department.  Again, each department coincides with our Knowledge Zone categories.  Each KZ category explains the area of human activity that must be brought under the aegis (i.e. guidance, direction. control) of Liberty defined as freedom linked to Christian morality and principles.  The job of the General Staff is to make possible the achievement of that objective if God is willing.

The General Staff departments are shown below:

• Agriculture, Commerce, Labor
• Christianity, America, the World
• Conspiracy, Insurgency, Tyranny
• Economics, Money, Taxes
• Energy, Environment, Infrastructure
• Government Officials, Elections
• Health, Science, Technology
• Liberty, Rights, Responsibilities
• Military, Militia, Defense
• Parents, Children, Education
• Police, Internal Security, Justice
• Strategy, Tactics, Leadership

The core duties of each General Staff department include the following:

Search

• Acquire knowledge and understanding of the principles of Liberty, especially their Christian and natural law components.
• Monitor national and global news for stories and people to include in media productions.
• Identify and gather evidence on the people, groups, agencies, and companies promoting Tyranny, as defined at the top on this page.
• Map the structure and networks through which Tyranny flows– from the top, through Federal and State government, down to the local level where people must learn to paddle their own canoes and live respectable lives that don’t infringe on the genuine rights of others.
• Identify the Tyranny networks’ funding sources, recipients, administrative bureaus, promoters, etc. so they can be reformed or gradually eliminated.  An international element is often involved.

Lead

• Help provide organized, effective leadership and support to the individuals and groups of the Liberty Defense Network™ and our clients in the Liberty Media Network™, together with their volunteers.
• At all times inspire a positive, winning attitude based on Christian doctrines and man’s history of coping with everyday challenges and seemingly impossible circumstances.  Reject apathy, defeatism, and fear.  Avoid bitterness and personal vengeance.
• Lead and assist Production Team members in their creation of media content.
• Recommend new books and information sources to the Strategy, Tactics, and Leadership Team for evaluation.
• Build working relationships with people and organizations anywhere on Earth that are working for true Liberty.  Involve them in our productions and offer to participate in theirs.

Succeed

• As needed, find or design new structures and networks based on the principles of Liberty to replace those based on un-Constitutional policies and Tyranny.  Produce media content to explain the merits of the new networks and reasons why the old should be discarded.  Prepare written action plans to bring the new networks to life with minimum discomfort to people and institutions that have grown accustomed, and often addicted, to the old.
• When changes to law, policies, and even constitutional structures are needed to bring pro-Liberty policies and networks to life, find or design new legislation or constitutional amendments.  For each, compose a “Legislative Guide,” listing the evils to be cured and the benefits to be derived from passage; to the fullest, cite the Christian and natural law concepts involved.

History and Challenge

Development of the Liberty Matters Most™ platform began in September 2021 when a few friends got together to bring Dr. Duke Pesta of Freedom Project Academy to Flora, Mississippi to make a presentation about Critical Race Theory.  Dr. Pesta brought stunning evidence of much more than we, as well-informed as we were, and the crowd ever envisioned in our worst nightmares of anti-Christ evil and Tyranny.  The evidence presented was not only the story of CRT but of a United States Federal government controlled by a criminal insurgency that captured it long, long ago.  The evils of CRT are simply part of the insurgency’s natural progression in terms of strength, focus, and depravity.

At the end of the presentation, one of us stood before the crowd and stated, “We don’t know exactly what we’re [the sponsors] going to do about all these things that Duke talked about, but we promise you that we’re going to do something.”  This platform is a down payment on the “something” that we promised.

There’s a great deal more to the story than most people are willing to read on a webpage– the personal histories of those of us who have been fighting in the War for Liberty for many years, for example– so let’s stop here and say that with God’s help and yours, the best part of the story can’t be told anyway, at least not yet, because it lies beyond the horizon, in the future.

Now that we’ve addressed your question about who we are, allow us to pose a question about who you are.

For a moment, forget about the conservative groups that you’ve been a member of in the past– those “eat, meet, retreat” outfits that, at best, worked in a successful political campaign and then broke up for lack of vision.  Put aside defeatist notions of the allegedly “inevitable” triumph of the anti-Christ agenda. Overcome your fears engendered by the size and strength of our Communist-Deep State opponents.  Cast aside the challenges of fighting back and the distance to ultimate victory.  Put all those issues and fears aside and thoughtfully consider this question: “Is there anything better that you can do at this time and place in history than pursue Victory for Liberty?”

If you love Liberty and are an honorable person of any race or religion, study our website.  If you like what you see, join forces with us and follow the strategy and tactics of our Campaigning for Liberty guide that all dues-paying members and clients receive.  But even if you don’t want to pay dues, we have important campaigns that you can participate in.  Please keep reading below.

Develop your Christian character, pray, and take effective action for Christ the King.  Thank you.